Tools Every E-commerce Business Should Have

Posted by Jeff Evans on Dec 14, 2018 9:46:00 AM
Jeff Evans
Online Shopping

Since you most likely launched or plan to launch your e-commerce business for the purpose of earning a profit, it’s good to know that the internet can certainly facilitate seeing that goal to reality. The truth is that other businesses may be competing for your same customers, so you need to give yourself an advantage over them.

You can give yourself an edge over your competitors by implementing these tools that can be put into use relatively easily and for a minimum of cost, which can yield high returns on investment.

Referral Programs

Instead of you virtually pounding the ground in search of new customers to make purchases on your e-commerce site, consider implementing a referral program that brings customers to you and rewards those who provide you with these leads. This can be put into practice either by paying a commission to those who bring in customers or by offering a discount on future purchases. Plus, a referral program helps save you money on advertising and sales teams because referring customers can also be your best endorsements.

Address Verification

Verifying addresses can help save the business money. Be sure to look into different ways of doing this because what works best for your business may be a different solution than for someone else. The use of address verification for your e-commerce business is important because it helps reduce shipping errors when you know for sure that you have the right address, and it leads to higher conversion rates.

Review Automation

You help drive more first-time customers to your site through the use of review automation to solicit reviews, preferably positive, from your current customers. Such tools can be used to send out friendly reminders to your contacts to leave a review and to intercept negative reviews before they have a chance to post. Positive reviews help position your e-commerce site higher on search engine results, so you definitely want to take advantage of this.Standing out from your competitors is more achievable when you use these tools for your e-commerce business. These tricks can help your e-commerce business gain the momentum it needs to become a premier source for whatever you sell. Taking the time to use these tools to your advantage can help accelerate your earnings and gain a loyal following that will draw in customers from sources that are both expected and unexpected.

Going on your own in the realm of ecommerce can feel overwhelming and difficult. That’s why Evans Design is here to help! We will be your digital marketing partner assisting in SEO, branding, PPC, Facebook ads and other social media optimization.

Topics: e-commerce

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